The Phillies Apparently Have a New Primary Mark

Sixers unveil a new logo or primary mark that is vaguely similar to their old one but with some level of intricate detail that is new or different:

  1. Series of leaks to the press, sometimes us
  2. Chris Heck Tweets something clever
  3. Select media is given an embargo, with each being doled out a small nugget about a detail, like the tag on the hem of the jersey inside the waistband that you’ll never see, of the design and the history of why it will be indispensable in the vast tapestry of Philly
  4. Sixers release landing page with hi-res images and a brand story, weaving a narrative and tying it in to Rocky, the Founding Fathers, Tastykakes, or something else uniquely Philly
  5. NBA Twitter melts

The Phillies, on a Friday afternoon:

  1. Uh, here’s a t-shirt that has our new logo on it. We removed the diamond, made the bell blue. We tweeted it from our Clubhouse Store account which has a whopping 2,000 followers. Great, isn’t it?

Baseball is so bad at marketing itself.

My guess is this replaces the canonical blue diamond logo and not the actual P on that hats. I’d think they’d have bigger fanfare for something like that– like at least a Snapchat from the Phanatic on a Wednesday.

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