What is Gritty? A ‘lovable monster,’ the orange embodiment of Philly and the Flyers or a brand marketing breakthrough?

“In the corporate world, you’re fighting for territory in a consumer’s mind, and that territory is limited, Wharton’s Reed said. “So if you’re Geico that little Gecko character, you’re fighting with Flo over at Progressive” insurance. In sports, “the mascot’s role is to be more of  ‘here’s my brand’ and it’s a fun thing and a direct source of entertainment at the event.”

from Philly.com Sports https://ift.tt/2yB8NQq


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