What is Gritty? A ‘lovable monster,’ the orange embodiment of Philly and the Flyers or a brand marketing breakthrough?

“In the corporate world, you’re fighting for territory in a consumer’s mind, and that territory is limited, Wharton’s Reed said. “So if you’re Geico that little Gecko character, you’re fighting with Flo over at Progressive” insurance. In sports, “the mascot’s role is to be more of  ‘here’s my brand’ and it’s a fun thing and a direct source of entertainment at the event.”

from Philly.com Sports https://ift.tt/2yB8NQq
via IFTTT

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s