Axalta, a Hendrick Motorsports sponsor, had wanted to use a paint scheme a year ago to promote its Axalta All-Pro Teachers program that it does with the Philadelphia Eagles. But an NFL policy that had prohibited team marks to be used in connection with the promotion or presentation of another sport nixed the paint scheme.
Earnhardt, who was Axalta’s driver last year and is a die-hard Washington Redskins fan, wasn’t too upset over not being able to run the paint scheme even though he liked the program that recognizes educators.
Axalta announced Friday morning that Bowman, who replaced the retired Earnhardt this year in the Hendrick No. 88 car, would race the paint scheme July 29 at Pocono Raceway. An NFL spokesman confirmed Friday afternoon that the paint scheme is now OK under a revised league policy.
— Axalta Racing (@AxaltaRacing) July 13, 2018
Bowman, who is from Arizona, apparently doesn’t have the angst that Earnhardt had with the paint scheme.
“It’s going to be a lot of fun,” Bowman said. “[I’m] really looking forward to having the Super Bowl champions on the car.”
Hendrick Motorsports and Axalta (formerly DuPont’s automotive-coatings division) have a history that dates back to 1993, and Axalta has a training center on the Hendrick Motorsports campus.
“The exposure that the Axalta All-Pro Teachers program will receive thanks to Alex Bowman’s No. 88 Chevrolet Camaro ZL1 will showcase the campaign to a national audience,” Axalta chairman and CEO Charlie Shaver said in a news release.
“We thank the Philadelphia Eagles, Alex Bowman and Hendrick Motorsports for their dedicated support of such a worthwhile program.”